Friday, April 11, 2008

Press Release - Launch



For Immediate Release



Century Academy launched its first model’s workshop in central London last Saturday. Models looking for guidance in breaking into the industry travelled from all over England to St. Giles Hotel and Leisure Club for a day to learn tips from some of the industry’s top professionals.

Among the tutors present was model Rachel Ritfeld, who captured her audience of wannabe models with her sparkling presence and what she has learned in her nine years in the business. Rachel, who was the face of multi-millionaire Damon Dash’s Tiret watches and who many know from hit shows like MTV’s Hip Hop Candy, answered questions and gave individuals her advice on their own practice walks.

Century Models, who introduced the Academy hosted by its newest head booker Reeme Idris, saw the need for a workshop where those wanting to break into the industry could come together to get a better understanding of how new models can avoid the common pitfalls and become successful.

Everyone in attendance received holistic nutritional advice, instruction from fashion photographer Matthew Dowling and runway coaching from the very vibrant Craig, Britain’s answer to Miss Jay (America’s Next Top Model) who demonstrated how both the girls and guys should be strutting their stuff. As well as goodies from event sponsors Carmex, Coty and Maybelline cosmetics.

New model Sarah commented; ‘I knew a few things about modelling but never realised how much really goes into it. I see it much more as a profession now and I feel so much more confident, especially from all the individual advice I got from everyone. Japanese food for lunch wasn’t too bad either!’

Reeme Idris and agency owner Albert Rehan, plan on this being just the start of a string of workshops taking place all over the UK and even have a summer camp in Greece lined up. ‘We want to make this specialised training accessible to everyone who’s interested. We get lots of enquiries from people outside of London who could really benefit from being able to hit the ground running, armed with the kind of knowledge it has taken others years to learn.

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