How to Model effectively

MODEL HEALTH INQUIRY

2008-09-11T08:33:00.000-07:00

The Model Health Inquiry was established by the British Fashion Council (BFC) on March 23, 2007, in response to concerns about the health of models on the catwalks at London Fashion Week.

The BFC recognises the extent to which the health of models who appear on the catwalks of fashion shows around the world has become an emotive issue. The independent Inquiry panel has the range of skills appropriate to determining the facts in this debate and what action, if any, should be taken by the British fashion community.

Please do check out the web site and learn about all the practices being conducted across major cities like Paris, New York

Century Models launch classic and promotional divisions

2008-08-11T03:33:00.000-07:00

Century Model management, launch two more divisions (Classic and Promotions Division) for both males and females.

London, United Kingdom August 11^th, 2008 --. The launch of the classic division is to enable us to provide unique classic faces to our already successful men and women’s divisions, adding extra value to the Television commercial, media and fashion industry.

Classic division leads to unsurpassed fashion industry effectiveness, made possible by quality selection of both males and females models and correct assignment in the industry.

Century Models classic division will span a diverse range of top models along with a fast-growing women and men division of emerging, aspiring models.

For details of this new division please visit our web site at www.centurym.com

According to Senior Booker, Emily Sykes, “Century Models Classic Division will help the Commercial and Fashion industry select the right face for their brand, broadening the appeal for older age groups of men and women.”

About Century Models:

Century Models management is a London base boutique and commercial Modeling agency specializing in Commercial, Fashion and promotion models for Television commercial, Fashion, catalogue and brand ambassadors world wide

The launch of the new Classic division has already generated interest across the country and internationally, with a number of potential clients already showing interest in our Classic models.

Press Release - Launch

2008-04-11T06:08:00.000-07:00

News

Release

For Immediate Release

08/04/08

RACHEL RITFELD SHARES EXPERIENCE WITH MODELS IN TRAINING

Century Academy launched its first model’s workshop in central London last Saturday. Models looking for guidance in breaking into the industry travelled from all over England to St. Giles Hotel and Leisure Club for a day to learn tips from some of the industry’s top professionals.

Among the tutors present was model Rachel Ritfeld, who captured her audience of wannabe models with her sparkling presence and what she has learned in her nine years in the business. Rachel, who was the face of multi-millionaire Damon Dash’s Tiret watches and who many know from hit shows like MTV’s Hip Hop Candy, answered questions and gave individuals her advice on their own practice walks.

Century Models, who introduced the Academy hosted by its newest head booker Reeme Idris, saw the need for a workshop where those wanting to break into the industry could come together to get a better understanding of how new models can avoid the common pitfalls and become successful.

Everyone in attendance received holistic nutritional advice, instruction from fashion photographer Matthew Dowling and runway coaching from the very vibrant Craig, Britain’s answer to Miss Jay (America’s Next Top Model) who demonstrated how both the girls and guys should be strutting their stuff. As well as goodies from event sponsors Carmex, Coty and Maybelline cosmetics.

New model Sarah commented; ‘I knew a few things about modelling but never realised how much really goes into it. I see it much more as a profession now and I feel so much more confident, especially from all the individual advice I got from everyone. Japanese food for lunch wasn’t too bad either!’

Reeme Idris and agency owner Albert Rehan, plan on this being just the start of a string of workshops taking place all over the UK and even have a summer camp in Greece lined up. ‘We want to make this specialised training accessible to everyone who’s interested. We get lots of enquiries from people outside of London who could really benefit from being able to hit the ground running, armed with the kind of knowledge it has taken others years to learn.

For more info : www.centuryacademy.co.uk

Portfolio and why it’s important

2008-03-20T04:40:00.000-07:00

Modelling is a two way traffic. This means that you will need to demonstrate a high degree of seriousness, loyalty and dedication if you wish to succeed in what is in effect a highly competitive industry.

Below is some impartial advice that will stand you in good stead when applying to any agency:

Free modelling portfolios - this is a misnomer in that some aspiring models feel that if an agency likes the look of them, there's no reason why they should have to pay for their professional portfolio. This is not the case. After all, if you were applying for a job, would you expect your would-be employer to prepare your CV for you? Of course not so why should modelling be any different. Granted that a modelling portfolio can cost quite a lot of money unlike a CV but the fees models command are often quite high so you will need to be prepared to speculate if you want to accumulate.
TFPs and TFCDs - Quite often photographers will offer to do you a 'free' portfolio in return for you giving your free time. These are known as Time for Prints (TFPs) and Time for CDs (TFCDs). Whilst such a proposition may sound attractive, what they will not tell you is that whilst you're free to use the images to be represented on an agency's books, any revenues earned from the images 100% belongs to them as they (and not you) own the rights to the pictures. So beware and only go for this option if you are happy to relinquish any money you may earn down the road. As the saying goes, there's no such thing as a free lunch.
The Photographer - Quite often, many would-be models feel that any professionally looking pictures will do for their professional portfolio. This is simply not true. Quite often, the photographer and thus quality of the images are key to the calibre of agency who will accept them. So do not go and make the frequent mistake of spending a lot of money using any photographer/studio as it could be a wasted expense.
Makeover company's - We've heard countless horror stories of aspiring models who pay upwards of £1000 to get their professional pictures done. Our advice? If you want to do modelling, make sure you go to a reputable company who use only the best photographers and know exactly what a modelling agency needs in terms of photographs. Also, they will suggest the best studios to use as in this industry, quality of image is everything.
Putting their money where their mouths are - It's easy for any modelling company to say they like you and are happy to welcome you on board. However, bearing in mind that we only make money when you (the model does), how many (agencies) are prepared to put their money where their mouths are and fully pay for your studio time AND the cost of digitally enhancing and professionally airbrushing your portfolio images yet relinquish the entire copyright to the model? In being accepted onto our books, this is what Century Models are prepared to do?

IN ALL, BE PREPARED TO INVEST SOME MONEY, TIME AND EFFORT INTO GETTING ON THE MODELLING LADDER AS IT ALSO DEMONSTRATES TO THE AGENCY THAT YOU ARE SERIOUS MINDED AND ARE UNLIKELY TO LET THEM DOWN WHEN ASSIGNING YOU TO JOBS AND CASTINGS.

Modelling Terminology

2008-03-03T01:34:00.000-08:00

The terms used to describe various types of modeling and photography are often poorly defined. Such ambiguity can result in misunderstandings and uncomfortable situations for models, photographers, and other industry professionals. In an effort to clarify terms and reduce miscommunication, we have provided a list of terms which describe various types of modeling and photography, as well as various styles and states of dress.

ART DIRECTOR
the person from the advertising agency who is responsible for the art/design of the project.

ARTISTIC NUDITY
Artistic nudity is a form of nudity that is quite tasteful in the nature of poses, but is still revealing. Photographers who do this often work in black and white or with unique lighting scenarios. Generally speaking, these are the types of photos that are intended for gallery display rather than in magazines.

AUDITION/Casting
Interview with a photographer, art director, casting director or client where they evaluate you for a particular opportunity. Where specific talents are required, it is not unusual for you to be asked to perform. As an example, for acting, one might be asked to read lines from a script.

BIKINI AUDITIONS
The same as an audition except that one will be asked to appear in a bikini so that the client may evaluate your figure.

BIT
The term applies to a role as an extra where the actor is asked to do something specific on camera for which there are no lines. As an example, if one were an extra acting as a doorman at a hotel, went up to a car, and opened the door so an actor might exit, that would be doing a "bit."

BODY CHECK
For an assignment where shape is critical, a casting director may want to view your figure. This will often be done in a bikini. In some cases, a body check will require nudity (if the assignment requires nudity). It is important to never disrobe at an audition unless you were informed in advance of the nature of the assignment and have discussed the requirements with your manager and/or agent first.

BODY DOUBLE

Normally in feature films, when a featured actor/actress is either unwilling or unable to show their body, an alternate person is used without showing their face, and filmed in such a way as to suggest it is the featured character. NOTE while body doubling often involves nudity, many times it does not. As an example, an actress may need to appear pregnant when she is not. An actress might need to appear in a swimsuit, but for a particular reason, she may not so a body double might be used.

BODY MODELING
This is where shape and form are essential. It isn't necessarily, and often is not nude. Examples posters you see for beer or tools. You will see a model dressed in a sexy swimsuit.

BOOK
another term for "portfolio" which is defined here in detail.

BOOKER
A person who works for a talent agency and actually books jobs for models.

BOOKING
A term used synonymously with "a job that has been offered to the model and accepted."

BOUDOIR
A style of print that is normally a lingerie style or an implied nude glamour or similar shot in an indoor, bedroom setting.

CALL BACK
After auditions have occurred, the casting director will often narrow the field of candidates for a particular assignment. You are then being called back for further consideration to help the casting director make a final selection. A call back will often entail a more specific process such as a body check, screen test or wardrobe check.

CASTING CALL
A notice put out by a producer, art director or casting director of an opportunity in a film, video, commercial or print project.

CASTINGS COUCH
A term from the early days of the entertainment industry. It basically means that a producer is soliciting sexual favours in return for a part in a film or a print project. This needs to be emphasized. This is a big business. Nobody is made famous because they sleep with a director. There is just too much money involved. If someone propositions you in return for a job, get up and walk out. That is the smartest move you will ever make!

CASTING DIRECTOR
The person in charge of, or responsible for casting a project. Most commonly, a casting director is used in film and video, but is sometimes used for print projects.

CATTLE CALL
An audition where dozens of models are brought in and paraded by the casting director to seek out a particular look. It could also just be a notice of an opportunity where the casting director is trying to get the largest participation so that he can select someone who has just the right look and talent.

CLOSED SET
A set that has been closed to public access and is likewise closed to anybody who has not been given a specific authorization to be present.

COMMERCIAL MODELING
this is modelling in which a product is being presented and it is the central focus of the photo. A shot might be generic, such as a model outdoors walking, yet the photo would be commercial if it were used in advertising or marketing.

COMMERCIAL NUDITY
Commercial nudity is similar to implied nudity except it is intended for the commercial, rather than the glamour market. Examples would be Calvin Klein ads where the model is topless but wearing jeans, panty hose ads where the model is nude in panty hose or soap commercials where a model is taking a shower but nothing shows. This can be contrasted with Maxim magazine, where again, the nudity is non-revealing, but is clearly more glamour than commercial.

COMPOSITE CARD/COMP CARD
A card with photos on it as well as your stats and contact information that is submitted for consideration when going for a casting or audition, these cards are ignored by many models, but they are very essential and will even increase your chance by at least 90% as no one ever will be able to remember your face base on the name written on a paper when you first attended the casting. Most casting directors do not make their choice the same day you attended the casting, it could be the next day or the following week, therefore leaving a composite card with them put you on their head and you will have more chances to be selected rather than some one who did not have any.

DEFERRAL
this is another term for "Deferred Compensation." In this form a payment, all or part of the monies due to a model or actor are deferred until a certain event. Most commonly, talent is paid a percentage of future earnings. A word of caution, while deferral agreements sometimes sound appealing, legalistic definitions of profit or a production that is unsuccessful means that, in reality, most of these arrangements will not result in payments to talent.

EXPLICIT NUDITY
this is a level of nudity that is somewhat less than what would be considered pornographic. The term "explicit" means that you will be asked to reveal your genitals fully.

TV/Film EXTRA
A person with a non-speaking part in a film or commercial. They may be part of a crowd or non-descript in the distance. If they are alone on camera performing a specific function, they are considered a "featured extra or TV Extra."

FASHION MODELING

The modelling of clothes where the clothing is the central focus of the photos.

FIGURE MODELING
This is a form of nude modelling normally used for art rather than glamour.

FULL NUDITY MODELING
With full nudity, you are expected to completely disrobe and your body will be fully exposed to the camera. Unless you have been warned in advance and have agreed to it, poses should be tasteful and should not include graphic views of the genitals.

GLAMOUR MODELING
A broad term of modelling where the model's appearance, rather than the attire or product is the central focus of the photo. There is a misconception that glamour modelling involves nudity. A glamour shot could be nude, but it could also be taken in formal evening attire. It is the presentation of the model, not the wardrobe that makes a shot glamour.

GOLDEN LIGHT
The period at dawn or dusk when the outdoor photographic light takes on a golden hue, which is ideal for taking pictures.

GO-SEE
Similar to an audition. You go and visit a client to investigate what a particular assignment entails.

GUILD
Guild is term used to identify most of the unions dealing with film/video. Good examples are the Screen Actor's Guild, the Writer's Guild and the Director's Guild. There are no union representing models because there is no conglomerate group that employs them as there are studios in the film business. In several cities there are companies that call themselves the Model's Guild (Seattle Model's Guild, the Model's Guild of Los Angeles, etc.). Although these are official sounding names, these are just private companies that have no official affiliations. These companies should be evaluated on their own merits and not by their names.

IMPLIED NUDITY
where implied nudity is required for a shot, you will generally be asked to disrobe fully or partially. While the standard is subjective, a photographer will normally not reveal nipples or genitals in the photographs. In some cases, buttocks will be shown. The essence of implied nudity is that the photograph is suggestive but not revealing.

IMPRESSION
that is the term that reflects one viewing of a print advertisement by an individual. Thus if four people see an ad, that would be four impressions. The number of impressions may not necessarily equal the number of copies printed. For example if you printed one hundred posters and each was seen by three people that would be three hundred impressions. Impressions are important because the rates paid to talent for national advertisements, etc., are often based upon the exposure measured in the number of impressions.

LICENSE
When a photographer takes a photo of a model, he almost always owns the copyright to a photograph. If a model is given and wants to use pictures she has been given from a photographer, she needs to ask him for permission to do so. The giving of permission is a license by the photographer to the model to use the photos for a specific purpose. Some photographers have detailed, legalistic forms for this purpose, others just grant the consent in a note or e-mail. Photographers also give clients a license to use the photographs that they have taken.

LINGERIE MODELING
this term would seem self-evident, but it is not. Lingerie is a broad term signifying modelling in undergarments or sensual sleepwear. However, the model needs to realize that lingerie varies from quite modest to very revealing. Always inquire as to whether it is sheer or tasteful lingerie when considering an assignment.

LOOK
The unique appearance of the model.

MEET AND GREET
A first meeting with a client where you are not auditioning for a specific assignment. Instead you are introducing yourself to a client with the hopes that you will be considered for a future potential assignment.

OPEN CALL
An audition that is not by invitation or appointment, but instead is open to anyone who wants to try out for a particular opportunity.

OPEN SET
A set that is open for anybody who has access to enter. Sometimes an open set is open to the general public, but it is usually just open to people who happen to be in the studio, on location or on a studio lot.

PARTS MODELING
Modelling of a specific body part such as hands or legs. A model normally specifies which body parts she is interested in working with.

PETITE
This is a misunderstood term. Generally speaking, large agencies look for talent to be 5'9" or taller because that is what is needed for fashion and runway. There is a smaller market for petite models, but there are opportunities for them with agencies. A petite model is normally one who is 5'6" to 5'8". In addition to fashion, petites often find work in the commercial area. A model shorter than 5'6" is considered sub-petite. Sub-petites have the greatest opportunity in glamour and body modelling.

PLAYBOY STYLE MODELING
This is a commonly used term to describe a tasteful style of nude modelling intended for print or Internet publication. The term is vague and often leads to misunderstandings. The reason is that Playboy Magazine has a constantly evolving style. Generally speaking, it means full nudity where the legs are kept reasonably together and there is no overt sexual activity. Our advice is when accepting Playboy Style assignments; discuss clearly what is expected to ensure that you are not being asked to do more than you feel comfortable with.

PORTFOLIO
A book, normally 8" X 10", 9" X 12" or 11" X 14" filled with photographic examples of a model's work.

RELEASE
The document a model signs after a paid shoot giving the photographer permission to use the photos that have been taken. When a model has been paid to do a photo shoot, she will almost always be asked to sign a release; therefore, the model should always ask about this before accepting a booking and should read the release before shooting begins.

RESIDUAL
A payment made to talent for subsequent use of a material after its initial release. It normally applies to film/video. As an example, if an advertisement were to run on TV for six months and the producer chose to renew it for an additional six months, the talent would receive a residual payment to compensate them for the additional use.

RUNWAY MODELING

Live modelling on a stage or walkway where clothing is the central focus of the show.

SHEER/SHEERS
Modelling in clothing or drapes which are sheer or transparent. Generally the model will be exposed to the camera through the material. The model might be topless or completely nude beneath the sheers.

SPOKES MODEL
An assignment where a model promotes a product at a tradeshow, convention or similar.

STABLE
The roster of models represented by an agent.

STATS
The statistics for a model. Normally this is height, weight, hair colour and measurements. Age is also included in some cases, but is not necessarily required.

STYLES
Types of modelling that a person would be interested in. Examples would be fashion, glamour, parts, implied nudity, etc.

SUBMISSION
The sending of your zed card to a project for submission.

TALENT SCOUT
someone who works for the Manchester United Football Club looking for football players to sign. This is a dangerous term and models need to be sceptical of anyone calling himself a talent scout. Generally speaking, larger agencies don't go scouting talent. Enough people come to their door to keep their stable full. While managers and agents occasionally want to expand and thus seek talent, few companies have the need to employ full-time people to seek models out. Don't expect to be "discovered." While it happens, very rarely, success in this business comes from hard work and perseverance.

TEAR/TEARSHEET
Also referred to as a "Tear Sheet." This is anything that has been published in print in which a particular model or photographer is featured. It is referred to as a "tear" because it is most often a page that has been torn from a magazine.

TFP
The term means "time for prints." A model works for a photographer without a cash payment. Instead, the model is given a pre-arranged number of prints and/or enlargements as payment for her work.

TOPLESS
As the name implies, you will be expected to remove your top and the full breast will be exposed.

TRADE SHOW
A show where companies in a particular industry gather to demonstrate or promote their products.

Who should do Modelling?

2008-03-02T04:52:00.000-08:00

This is a good question. Any girl or Jo Block next door can do modeling, why because some commercial director or casting director might bum into him/her on the street and ask him or her if she/he want to appear on his commercial.. We all love to be on the TV and talk to our friends about this exciting experience

So back to the question again, who should do modeling and why?

Any one can do it and there is no any age limit for any one to do modeling, at the end of the day people who watch TV want to see something appealing to them and people who use Saturn product want to see some interesting people promoting them, so yes the answer is that any one can do modeling at any age or where ever they are.

People as young as two to 50 years Old can do modeling, mainly commercial, editorial or features in some TV programme, if you have got any special physical feature that people would like, you are for sure hiding some talent within yourself and it will be a good time for you to make good use of it, get it out and make it pay you back, little or big money its your own choice.

How to start Modeling

2008-03-02T04:42:00.000-08:00

Modeling is every girl's dream, whether she be beautiful, tall, sexy, whatever features she may have, to start in the right way several factors should be considered before thinking or deciding 'I want to be a model' please be warned that this is never an overnight success.

You have to be 150% prepared to give it a through thought before going to studios and spending money on a portfolio before you see an agent. Some may think that getting pictures done is all it takes to earn several hundred dollars/pounds.. please think again, kick-starting a career will require more than that.

So what do you need to know before parting with money for makeover studios???

1- Talk to an agent first

To get started, take your mum or dad to an agent and speak to them very openly about what you want to do and why. What do you need in order to get started?

Most of these agents, who you will find online, do have a drop in session however some will have a strict appointment policy, so please check first before setting out. At least make sure your time is worth spending before buying that train ticket or spending mum and dad's money buying petrol to take you there.